Author Archives: Dominique Touchaud

About Dominique Touchaud

French Caribbean, born in Guadeloupe ( West Indies ) from a Guadeloupean father and a mother who is half Belgium and half Italian. Now settled in Singapore. I have worked and lived in Europe, Latin America and Asia and witnessed with passion how local customs influence our behavior and our ways to interact with each other. this has left me with a never ending thirst to understand why things are the way they are. Which i quench by hanging around great people in real life, starting with my kiwi wife and our global kids.

When I grow up, do I want to be an Auckland Black Knight?

Posted on November 14, 2024 by Dominique Touchaud

I have enjoyed Auckland FC’s debuts in the A-League…so far. Not because the team won on the pitch. That’s sweet but anecdotal. Football fans know that victory cannot be expected. But because I can feel something brewing. Am I already … Continue reading →

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The Omega X Swatch collaboration : If it quacks like a duck…

Posted on June 9, 2022 by Dominique Touchaud

Earlier this week, Omega launched a new collection. The watches are sold in the Swatch stores and carry a minimalistic Swatch logo to legitimise a 260 USD retail price. An Omega watch cannot be bought under USD 5000 these days. … Continue reading →

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Hey Boomer, Squeeze this!

Posted on June 9, 2022 by Dominique Touchaud

‘I am a genXer. I work in marketing. And it’s a curse. Experience is regarded in many fields as an increased capacity to come up with innovative solutions. Finance directors better have some mileage. Purchasing managers? They negotiate better. Bald … Continue reading →

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The brilliance of Japanese design and consumer experience – Lotte Chewing Gum

Posted on April 7, 2016 by Dominique Touchaud

Those of us working with Japan have all experienced in some way the brilliance of Japanese packaging designs. Whether it is the shape, the color, the patterns, many elements concur to turn your product experience into a moment of delight. … Continue reading →

Posted in Understanding Japan is a lifetime adventure | Leave a comment

Change? Change! How does Pope Francis do it?

Posted on April 7, 2014 by Dominique Touchaud

How does he do it? I mean…its hard enough to get one 5-year-old to change his eating habits and switch preference from lollies to veggies. It borders the impossible. So changing a cult with millions of followers is like convincing … Continue reading →

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The radiologist will see you in a minute

Posted on March 23, 2014 by Dominique Touchaud

Today is medical check up day at the Punta Pacifica “John Hopkins affiliated” Hospital in Panama. The highest standard health facilities in the country, courtesy of the corporate world. It is normal procedure for a guy my age so nothing … Continue reading →

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Marketing on a shoestring

Posted on May 25, 2013 by Dominique Touchaud

23 years ago I boarded a train in Beijing that was heading towards Paris via Ulan Bator,Moscow, Warsaw , East – and West – Berlin, then Maubeuge. Think Soviet Moscow, with the first Macdo on Poutine Square which was a … Continue reading →

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