Category Archives: Where is advertising going ?

My take on what the new models designed to produce content might be

The Omega X Swatch collaboration : If it quacks like a duck…

Posted on June 9, 2022 by Dominique Touchaud

Earlier this week, Omega launched a new collection. The watches are sold in the Swatch stores and carry a minimalistic Swatch logo to legitimise a 260 USD retail price. An Omega watch cannot be bought under USD 5000 these days. … Continue reading →

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Hey Boomer, Squeeze this!

Posted on June 9, 2022 by Dominique Touchaud

‘I am a genXer. I work in marketing. And it’s a curse. Experience is regarded in many fields as an increased capacity to come up with innovative solutions. Finance directors better have some mileage. Purchasing managers? They negotiate better. Bald … Continue reading →

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The radiologist will see you in a minute

Posted on March 23, 2014 by Dominique Touchaud

Today is medical check up day at the Punta Pacifica “John Hopkins affiliated” Hospital in Panama. The highest standard health facilities in the country, courtesy of the corporate world. It is normal procedure for a guy my age so nothing … Continue reading →

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Marketing on a shoestring

Posted on May 25, 2013 by Dominique Touchaud

23 years ago I boarded a train in Beijing that was heading towards Paris via Ulan Bator,Moscow, Warsaw , East – and West – Berlin, then Maubeuge. Think Soviet Moscow, with the first Macdo on Poutine Square which was a … Continue reading →

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